What Google Really Wants

Last week, some geeky parts of the internet was buzzing about a leaked internal document from Google.  It’s a training manual for people who look at your site and then give Google their human ratings of your site.

Here’s what they were saying over at one the the best SEO software firms on the planet.

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google’s official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality. The key to proactive SEO is to understand how Google thinks. If you only chase the algorithm, you’ll always be reacting to changes after they happen.

Since the document in question is proprietary, I’m not going to link directly to copies of the document or quote large chunks of it. I’m writing this post because I sincerely believe that understanding Google’s philosophy of quality is a fundamentally “white hat” proposition.  You can read the entire article here.

What Google Really Wants – Harlan’s Video Summary



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