Why Curation Is Important: Curation Is The New Magic – Video

In a world of bandwidth and content abundance, we’re overwhelmed with data, tweets, blogs, check in’s and media. It used to be we surfed the web. Now the waves of the web are just too big. Curation is the new magic that makes the web work. Bringing the web back to human scale with human filters you trust and love. A powerful mix of passion and context turns noise back into signal.

Speaker Bio: Steven Rosenbaum –

Author: Curation Nation. Steven in an entrepreneur, filmmaker, and curator. As the CEO of the web’s largest Video Curation Platform, Magnify.net — he provides a realtime curation solution that powers more than 86,000 sites, including NY Magazine, New York Magazine, Mediaite, and The Week.com. Increasingly, curated content is powering ecommerce, brands, and organizations like Patagonia, National Wildlife Federation and RocaWear.

Rosenbaum created MTV’s groundbreaking user-generated series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Since that time he has built a career finding, organizing, and contextualizing stories.

Rosenbaum’s work in media includes filmmaking work as an Emmy Award winning documentary filmmaker. His film “7 Days In September” gathered more than 500 hours of video around 9/11 — creating a curated journey through the eyes of 28 filmmakers and citizen storytellers.

Rosenbaum’s vision of curation is the subject of his book Curation Nation (McGrawHill / Spring 2011) engages with more than 60 thought leaders and companies to help explore and define the power of Curation for Brands, Media, and Consumers.

Today, Rosenbaum calls Curation the “New Magic” of the connected world — fixing the signal to noise problem, and making the world contextual and coherent again.

Does Curation excite you?

Check out the Blog Curation program here.


  1. Jeff Quickle says:

    Amen Steven. Thanks for this message, I loved it. We are Curators.


  2. Debra Parker says:

    Curation student and loving every minute of this course. Thank You for such great guidance. Deb Parker

  3. What does this have to do with web curation? I came here to learn about building a curated site… and kept waiting… and waiting.

  4. BoioBess Daro says:

    Definitely, Curation excites me. I am looking forward to learning more and implementing the knowledge and skills I gain in my online business empire I hope to build in the near future. I am mindful of the immense amount of work ahead of me. BoioBess

  5. Terence Pera says:

    Hi Jim and Harlan,
    Thanks for the video above it really encourages me to discover the world of content curation, i have enrolled in your quick start lessons, i know, i have not started anything yet but watching these videos inspire me to understand the principle of curation either content or video, you are right we are right on the edge of content technology as you guys said we are ahead of the wave. As Steven said we are all film makers, we are all online when we are awake, each and everyone of us, we are all curators.

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